1. What is meant by marketing mix or the levers of marketing impact on the market? a) product policy; b) price policy

1. "Marketing mix" refers to a set of tools, strategies, and tactics that a company uses to promote its products or services and influence the market. It consists of several elements that work together to create a comprehensive marketing strategy. The options listed in the question all represent different components of the marketing mix.

a) Product policy: This involves decisions related to the features, design, packaging, and branding of the product. It focuses on creating value for the customers and meeting their needs.

b) Price policy: This refers to the pricing strategy adopted by a company. It involves determining the optimal price that customers are willing to pay while considering factors such as production costs, competition, and customer perception.

c) Determination of distribution channels: This relates to the selection and management of channels through which products or services are delivered to customers. It includes decisions regarding direct or indirect distribution, selecting intermediaries, and managing the supply chain.

d) Sales promotion and advertising policy: This component involves promotional activities aimed at increasing sales and raising awareness about the product or service. It includes advertising campaigns, sales promotions, public relations, and other promotional efforts.

e) Marketing expenditure estimate: This refers to the estimation and allocation of financial resources for marketing activities. It involves budgeting and planning the marketing expenses based on the company"s objectives and expected returns.

f) Personnel policy: This component focuses on recruiting, training, and managing the marketing team. It includes decisions related to hiring the right personnel, providing training and motivation, and creating a positive work environment.

g) All answers listed are correct: This option indicates that all the mentioned components contribute to the marketing mix and have an impact on the market. It emphasizes the comprehensive nature of the marketing mix and the need to address multiple aspects to achieve marketing objectives.

2. The optimal distribution channel for exclusive clothing depends on various factors such as the target market, product characteristics, and marketing objectives. However, considering the nature of exclusive clothing, the most suitable distribution channel may be:

a) Single-level channel: This involves directly selling the exclusive clothing to the end customers through the company"s own stores or website. By maintaining control over the distribution, the company can ensure a consistent brand image and provide a personalized shopping experience.

b) Two-level channel: This involves selling the clothing through intermediaries such as high-end boutiques or luxury department stores. The intermediaries add value by providing a curated selection, personalized service, and access to a specific customer segment.

c) Multi-level channel: This involves using multiple intermediaries such as wholesalers, retailers, and online marketplaces to reach a wider customer base. However, for exclusive clothing, this may dilute the brand image and make it less exclusive.

d) There is no correct answer: This option implies that the optimal distribution channel may vary depending on the specific circumstances and objectives of the company. It highlights the importance of analyzing factors such as target market preferences, competition, and brand positioning before deciding on the distribution strategy.

3. Advertising media refers to different channels or platforms through which advertisements are displayed or broadcasted to reach the target audience. The options listed in the question all represent different types of advertising media.

a) The internet: This includes online platforms such as websites, social media, search engines, and mobile apps. The internet has become a popular advertising medium due to its wide reach, targeting options, and ability to track and measure results.

b) Public transportation: This refers to advertising displays placed on buses, trains, stations, or other public transportation facilities. It allows advertisers to reach a large number of people, especially commuters, and create brand awareness.

c) Utensils (e.g., mug): This refers to promotional items that feature advertising messages or logos and are used in daily life. Examples include branded mugs, pens, or notepads. They serve as a form of indirect advertising and can help reinforce brand recall.

d) All of the listed options: This option indicates that all the mentioned options are valid forms of advertising media. Depending on the marketing objectives, target audience, and budget, advertisers can choose one or a combination of these options to effectively reach their target audience.

I hope this explanation helps you understand the concepts better. If you have any further questions or need more clarification, feel free to ask!